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Have you ever casually talked about a product or service while your phone was nearby and then suddenly started seeing ads for it on your social media feed? Your phone is listening. If that concerns you, this should really worry you: your devices are tracking you too! From the phone itself to the apps you download and access, there are multiple ways that your device can ping your location.

Luckily, there are ways around allowing your phone to spy on you. In today’s article we’ll share why it’s so dangerous, the top six ways your phone is tracking you and how you can shut it down.

Why Is It Dangerous?

This data is a hot commodity for Internet marketers. The collected data is used to target you with the local and interest-based ads you’re most likely to be interested in. This digital “stalking” is legal as long as they give you the option to opt in or out. However, marketing execs aren’t the only ones interested in your data. Cybercriminals are too. Here are the reasons allowing your phone to track you is a no-go:

1. Privacy Invasion: Phone tracking allows apps, websites and third parties to collect extensive information about your location, habits and behaviors without your full knowledge. This constant surveillance can lead to a significant invasion of privacy, making users vulnerable to targeted advertising, data harvesting or even malicious tracking for more harmful purposes.

2. Identity Theft And Fraud: If your phone’s tracking data falls into the wrong hands – such as hackers or cybercriminals – it can be used to gather personal details and patterns. This data can enable identity theft, financial fraud or unauthorized access to sensitive accounts, causing financial and emotional harm.

3. Physical Security Risks: By sharing your real-time location data, phone tracking can expose you to physical security threats. For example, stalkers or criminals can exploit this information to track your whereabouts, compromising your safety. Publicizing your movements can also make it easier for bad actors to predict your routines or target you when you’re most vulnerable.

How Your Phone Is Tracking You

1. Location Services: Your phone’s GPS and location services track your whereabouts in real time, recording where you are and how long you stay there. Using “Frequent Locations,” your phone makes assumptions about where you work and live based on when you visit and how long you stay. While this is helpful for finding directions or nearby restaurants, constant tracking can also reveal your movement patterns, leaving you vulnerable to privacy invasion.

Both Apple and Android give you the option to turn this feature off. Exact instructions will vary by specific model and operating system; however, here are basic instructions:

How to turn it off:

● 
iPhone: Go to Settings > Privacy & Security > Location Services. Toggle off Location Services or manage individual app permissions. Scroll down to System Services. Select Significant Locations to see the logged record of where you’ve been and toggle it off. You can also clear your history by clicking Clear History.

● 
Android: Go to Settings > Location > App Permissions, and either disable location tracking for specific apps or turn off Use Location entirely. To delete your device’s location history, tap Delete Location History at the bottom of the screen under Location History.

2. App Permissions: Many apps request access to your contacts, photos, microphone and camera, allowing them to track your activity, even when you’re not actively using the app, and collect more information than necessary. You can adjust this and should review it regularly to make sure you aren’t compromising your privacy.

How to turn it off:

● iPhone: Go to Settings > Privacy & Security. From there, check categories like Camera, Microphone and Contacts to review and adjust app permissions.

● Android: Go to Settings > Apps > Permissions. Here you can manage which apps have access to sensitive data like contacts, microphone and camera.

3. Wi-Fi And Bluetooth Connections: Your phone constantly scans for Wi-Fi and Bluetooth connections, allowing third parties to track your location based on the networks and devices you’ve interacted with.

How to turn it off:

● iPhone: Swipe down from the top-right corner of the screen and toggle off Wi-Fi and Bluetooth. For full control, go to Settings > Wi-Fi & Bluetooth to disable scanning.

● Android: Go to Settings > Location > Wi-Fi & Bluetooth scanning. Disable these options to prevent your phone from constantly searching for networks and devices.

4. Browsing Activity: Web browsers and apps monitor your search history and the websites you visit. This data is used to build profiles about your preferences, feeding you targeted ads and potentially selling your behavior patterns to third parties.

How to turn it off:

● iPhone & Android: Use your browser’s private or incognito mode for safer browsing. In Google Chrome, go to Settings > Privacy & Security and turn off Web & App Activity. Additionally, clear your browsing history and cookies regularly.

5. Ad Tracking: Your phone assigns you a unique advertising ID that companies use to track your behavior across apps and websites. This ID follows your activity, providing advertisers with insight into your interests to serve personalized ads.

How to turn it off:

● iPhone: Go to Settings > Privacy & Security > Tracking and toggle off Allow Apps to Request to Track. You can also go to Settings > Privacy & Security > Apple Advertising to disable personalized ads. *This does not mean you won’t still see ads; you just won’t see personalized ads.

● Android: Go to Settings > Privacy > Ads, then toggle on opt out of Ads Personalization.

6. Social Media And Search Engines: Platforms like Facebook, Instagram and Google track your online interactions, searches and location to create detailed profiles of your habits and interests. They use this data for advertising and content recommendations, which can feel invasive.

How to turn it off:

● Social Media: Go to each platform’s settings (e.g., Facebook > Settings & Privacy > Privacy Shortcuts) to review what data is being collected and manage ad preferences.

● Google: Go to Google Account > Data & Privacy > Web & App Activity to control how Google tracks your search and activity history. You can also adjust Ad Settings to limit ad tracking.

By adjusting these settings, you can significantly reduce the amount of personal information your phone tracks, giving you more control over your privacy.

Why This Matters For Business Owners:

For a business owner, protecting your personal privacy is just as crucial as securing your company’s sensitive information. The same tracking methods that follow your every move can also expose your business to risks. Hackers, cybercriminals and even competitors can exploit these vulnerabilities to gather valuable data about your business activities, customer interactions and confidential communications.

By taking steps to limit how your phone tracks you and adjusting your privacy settings, you’re not just protecting yourself – you’re also safeguarding your business from potential data breaches, identity theft and targeted cyber-attacks. In today’s world, cybersecurity isn’t just a technical issue, it’s a strategic one, and staying ahead of threats starts with being informed and proactive.

If you’re concerned about your business’s overall security, don’t wait for a problem to occur. Schedule a FREE Security Risk Assessment with our team today, and let’s ensure your entire network is protected from top to bottom. Our experts will identify vulnerabilities and recommend tailored solutions to keep your business safe. Call us at 480-464-0202

Ah, the holiday season – when everything gets festive, sales go up and your to-do list grows longer than your wish list. For businesses, this time of year can be make-or-break, but while you’re decking the halls, your IT infrastructure might be decking you with unwanted downtime and cyberthreats. The last thing you need during the holiday rush is a tech meltdown. So, how can you make sure your business technology keeps up with the festive pace? Proactive IT support is the answer.

Why The Holiday Season Puts Your IT Systems To The Test

During the holidays, your business faces unique pressures that can turn minor IT problems into major crises. Here are some common issues you might encounter:

• Increased System Load: With more customers shopping, visiting your website or using your online services, your IT systems face more strain than usual. Without proper optimization, this can lead to frustrating slowdowns or, worse, full-blown outages. And as we all know, downtime during peak season is a surefire way to lose revenue.
• Cybersecurity Threats: Cybercriminals know that businesses are distracted by the holiday hustle and bustle. They take advantage by launching phishing attacks, ransomware and other exploits during this time. A single data breach could cost you not just money but your reputation too.
• Outdated Systems: Many businesses put off IT updates until it’s too late. While you might get away with it during quieter months, outdated tech during the holiday rush is a recipe for disaster. Slow performance or unexpected failures can grind your operations to a halt.

The Case For Proactive IT Support

Rather than playing catch-up when things go wrong, reliable and proactive IT support helps you avoid these problems before they happen. Here’s how it works:

1. 24/7 Monitoring: Proactive IT services monitor your systems around the clock, identifying and resolving issues before they can disrupt your business. Imagine catching a potential server overload before it crashes during Black Friday – priceless, right?
2. Scheduled Maintenance: With proactive IT support, your systems are regularly updated, patched and maintained. This ensures your technology is always in tip-top shape, so you’re not scrambling to fix things when you should be focusing on sales.
3. Load Testing And Optimization: Before the holiday rush, your IT provider can perform load testing to see how your systems handle increased traffic. They can then optimize performance to make sure your network doesn’t crumble under pressure.
4. Cybersecurity Defense: Proactive support means staying ahead of hackers. From implementing multifactor authentication to setting up firewalls and monitoring for suspicious activity, an IT provider helps ensure your business isn’t a sitting duck for cyber-attacks.

The Financial Upside Of Proactive IT

The benefits IT services provide are ones that pay for themselves in the long run. Here’s why:

• Reduced Downtime Costs: Downtime during the holiday season could cost your business thousands of dollars per minute in lost revenue. By staying ahead of IT problems, you minimize downtime and keep the cash flowing.
• Increased Productivity: Your employees will thank you when they don’t have to spend their time troubleshooting tech issues. With fewer disruptions, they can focus on doing their jobs, which boosts overall productivity.
• Lower Long-Term Costs: Emergency fixes, lost data and hardware failures are expensive to deal with on the fly. By investing in regular maintenance and monitoring, you avoid costly surprises down the road.

Are You Ready For A Tech Refresh?

So, how do you get started with better, more reliable IT support? It’s time to partner with a trusted IT team. We’ll audit your IT infrastructure to determine what is outdated or slowing you down and where you’re at risk. Once we complete the audit, we’ll help you optimize your systems and keep things running smoothly all year long.

And the best part? You don’t have to do this alone. We’re offering a FREE Network Assessment to help you identify vulnerabilities in your current setup. Our experts will evaluate your entire network and recommend solutions that will keep your business humming through the holidays and beyond.

Get Your FREE Network Assessment Today!

Don’t wait until a tech meltdown ruins your holiday season. Get proactive with your IT support now! Click here to schedule your FREE Network Assessment today, and let’s ensure your business stays on top of its game when it matters most.

This year has been a busy one for cybercriminals, with some massive data breaches making headlines and costing companies millions. From health care giants to project management platforms, no industry is immune to the risks. But what do these breaches mean for small to midsize businesses? The same vulnerabilities exist for you, and the consequences of not addressing them can be catastrophic.

Let’s recap five of the most significant breaches of 2024 so far and discuss how your business can stay protected.

1. National Public Data

A couple of months ago, a hacking group claimed to have stolen 2.7 billion personal records from a background checking and public data-brokering site. The data includes sensitive information like Social Security numbers, addresses and more. Portions of the data have been released on the dark web, though experts are still evaluating its accuracy, as the combined populations of the countries listed amount to only about half a billion. However, it’s likely that many Social Security numbers have been compromised.
Since this breach affects so many people, everyone now has an incentive to monitor their financial and online identities closely, and it’s imperative that they do so immediately. A practical step is freezing your credit to protect against identity theft and unfreezing it when needed for activities like applying for loans or credit cards. Find out if you were exposed here!

2. Ticketmaster

A significant data breach at Ticketmaster exposed the personal and financial information of over 560 million customers. Hackers accessed the company’s database during April and May, stealing sensitive details such as names, e-mails, phone numbers and payment information. This breach exposed serious flaws in Ticketmaster’s security, raising concerns among consumers. Many victims reported unauthorized transactions and identity theft following the incident. Additionally, this breach added to the legal troubles of Ticketmaster’s parent company, Live Nation, which was already facing a lawsuit from the US Department of Justice for anticompetitive practices.

3. Change Healthcare

In February 2024, Change Healthcare was hit by a massive ransomware attack that exposed the personal information of over 145 million people. This breach, one of the largest in health care history, compromised sensitive data, including names, addresses, Social Security numbers and medical records. The incident had far-reaching effects on patients, health care providers and insurance companies, prompting many in the health care industry to reconsider their cybersecurity strategies to prevent similar attacks in the future.

4. AT&T

In March, AT&T was the victim of a data breach that compromised the personal information of approximately 73 million current and former customers. This giant breach included sensitive data such as Social Security numbers, account details and passcodes. The breach was linked to data from as far back as 2019, which surfaced on the dark web in March 2024. This incident is part of a series of attacks on AT&T, following a 2023 breach that impacted 9 million users. In response, AT&T launched an investigation to contain the malware while maintaining services for current customers. The breach has also opened the company up to the possibility of multiple class action lawsuits.

While you may not manage millions of customers like AT&T, your business can still fall victim to cyber-attacks. It’s crucial to protect your network by implementing robust security measures, training employees on password and phishing prevention, and maintaining an active cybersecurity strategy.

5. Dell

In May, Dell experienced a security breach when a hacker known as Menelik used a brute-force attack to infiltrate one of their resellers’ client portals. This breach exposed 49 million records containing sensitive data, including customer names, e-mail addresses, payment information and account details. The incident sparked significant concerns about Dell’s cybersecurity practices, leading the company to issue a public apology and pledge to enhance its security protocols. In response to the breach, Dell has faced increased regulatory scrutiny and may encounter legal challenges as more details about the impact emerge.

What Does This Mean For You Personally?

We have several blogs on what to do if you’re affected by a data breach, but the most important action is to freeze your credit and check your bank account. Websites like www.haveIbeenpwnd.com can tell you if your e-mail has been exposed in a breach.

What Does This Mean For Your Business?

While these breaches happened to major players, small to midsize businesses are far from off the radar. In fact, SMBs are increasingly targeted because they often lack the robust security measures that larger companies have. Cybercriminals know this, and the stakes couldn’t be higher: a single breach could cost your business thousands in downtime, lost data and damaged reputation.

Protect Your Business With A FREE Security Risk Assessment

If these stories have you thinking about your own vulnerabilities, that’s a good thing. The best defense is a proactive one. We’re offering a FREE Security Risk Assessment to evaluate your network for potential risks. Our experts will assess your system’s vulnerabilities, help you patch the holes and ensure your business is fortified against attacks.

Don’t wait until you’re the next headline – get your FREE Security Risk Assessment today! Click here to schedule or call our office at 480-464-0202.