Unmasking the Norton LifeLock Email Scam

The Norton LifeLock Email Scam Unveiled

In today’s digital age, our personal information is more vulnerable than ever. Cybercriminals are constantly devising new and sophisticated methods to exploit unsuspecting individuals. One such threat is the Norton LifeLock email scam, a deceptive scheme that targets its victims with the promise of renewing your security while actually compromising information and safety. See sample image below.

 

The Norton LifeLock email scam operates under the guise of a you as a user renewing your subscription to their service, leveraging the trusted reputation of the Norton brand. Victims receive emails claiming to be from Norton LifeLock, stating that your Norton Internet Security has been successful renewed for a certain amount.

The scam normally preys on the account holders fear that their account had already been charged. Yes, these emails often contain urgent language, playing on fears of a large chunk of money has been charged on their account thus coercing recipients into taking immediate action. If you got really got charged with $353, you would certainly have it disputed with Norton as who they claim to be. Whoever you end up talking on the phone with you, they would try their best to get as much information from you to try to get the money for real.

Lo and behold, the alleged Refund Team is not Norton’s phone number. It is the number of the people scamming you.

 

Recognizing the signs of a email scam is crucial for protecting yourself and your personal information:

  • Unsolicited Emails: Be wary of emails you didn’t expect or didn’t sign up for, especially those requesting personal information, payments, refunds or immediate action.
  • Spelling and Grammar Errors: Scammers often make mistakes in language that a legitimate company would not. Pay attention to typos, awkward phrasing, or inconsistent formatting.
  • Urgency and Pressure Tactics: Scammers often create a sense of urgency to pressure victims into making hasty decisions. Be cautious of emails that demand immediate action.
  • Suspicious Links or Attachments: Avoid clicking on links or downloading attachments from unfamiliar sources. Hover over links to view the actual URL before clicking. (some scam campaigns variants do not include website links or attachments)
  • Check the Sender’s Email Address: Verify that the email address matches the official domain of Norton LifeLock. Scammers often use slightly altered domain names to deceive recipients.

 

Always be Cautious with Personal Information: Avoid sharing sensitive information via phone, email or on unsecured websites. Legitimate companies typically request such information through secure channels.

These email scams get recycled and updated to suit the scammers needs, today it is Norton, tomorrow they might pretend to be Bank of America, Chase, FedEx, DHL, PayPal or something else.

How To Get Out Of Overwhelm And Manage Projects Brilliantly (While Saving Money On IT) 

It’s a special kind of relentless attack all business owners and managers face: the persistent, crazy, chaotic assault on your time and attention. No one is immune, and every business deals with it.  

Some leaders handle the constant pressure on their attention brilliantly, keeping the team organized and highly productive. But most people struggle with this and feel crushed and overwhelmed by all the things they have to keep track of and do. This goes double if your business is in growth mode and not “standing still” or casually strolling through its existence.   

Add to this a remote workforce, and it can be intensely difficult to wrap your head around all the projects, to-dos, deadlines and client deliverables you and your leadership team must manage.  

While we as an IT company cannot tell you what projects are most important, we can absolutely help you and your team stay far more organized and allow you to know if the people on your team are properly aligned, prioritizing the right work and focused on the things you want them to focus on. We can also help you organize communication to lessen the chances of a dropped ball or a communication failure, which is by far the #1 reason why problems happen in business. 

One of the tools we recommend to clients wanting to get more operational control and clearer communication is Microsoft Teams. There are a lot of reasons why this is a “super tool” for productivity and organizational alignment, but as a bonus, it typically ends up saving our clients quite a bit of money on technology, because it replaces other applications, like Slack, Zoom and dozens of popular project management software, putting all of it into one lower-cost, more secure and more tightly integrated system. 

Let me share just a few of the cool features you’ll love in Teams. Keep in mind that this list is far from complete. Microsoft Teams has over 1,900 applications you can pick from to integrate into a Teams Channel to organize information, workflow, tasks, deadlines and documents.  

Posts: The “post” feature works a lot like Slack in that it will allow you to post questions, reminders and status updates to everyone on that Team regarding that project. This not only keeps ALL communication for a project in one place, but it creates a history and alerts everyone on the team to what’s going on. This feature saves a lot of money for companies using Slack since it’s native and included in Microsoft Teams. 

Tasks By Planner And To-Do: This section of Teams is one of our favorites because it allows you to create “complex” to-do lists where you can assign each item to one or more people; have a progress status, priority and due date; add documents and files; and create a checklist of all the things that need to be done. Better yet, team members who are responsible for the project can provide status updates and check off items that are completed so you know where you are with any particular project. 

Video Conferencing: While Teams is not as slick as Zoom, it does have some features that make it better for team collaboration and projects. The biggest advantage over Zoom is that you can hold a video conference, and the recording of the meeting – along with all of the notes, files and links – will remain in that Team for easy reference later on. This can be extremely helpful for people who might not have been able to attend a meeting, making it easy for them to find and watch the recording, and it also retains a record of critical conversations. Plus, it eliminates expensive Zoom licenses for all employees because it’s included in Microsoft 365.  

If you want to see a demo of Teams or do a cost analysis to see how implementing this can save your organization money on Slack, Zoom and other project management software by combining it into one application, click here to schedule a brief call. 

Why Cyber Security Compliance Doesn’t Belong In The IT Department’s Hands

What if you discovered that all of the hard work, investments and time you’ve put into growing your business is at risk due to a failure of your outsourced IT company, or possibly even your well-meaning (but overburdened) IT department? If you were exposed to that level of risk, wouldn’t you want someone to tell you about it? 

 This article is that wake-up call. 

 Over the last several years, the risks associated with cyber security attacks have grown in magnitude. They are no longer a low-probability hazard that will result in a minor inconvenience. Businesses of all sizes and types are getting hacked and losing hundreds of thousands of dollars, or even multiple millions, in addition to suffering significant reputational damage and loss of customer goodwill. For some, it’s a business-ending event. For nearly everyone else, it’s a significant financial disaster that can negatively impact profits and revenue for years.  

 Yet too many CEOs and small business owners are still abdicating critical decisions regarding risk tolerance and compliance policies to their IT company or IT department when these decisions no longer belong there. 

 For example, let’s suppose you have an employee who refuses to comply with strict data security and password policies and continually fails cyber security awareness training, putting your company at risk for a cyber-attack and compliance violation. Should your IT manager or IT company fire this employee? Reprimand them? Is it even their IT department’s job to manage employee behavior with company data and devices? If you say yes, the question is, when was the last time you met with them to specifically address this issue and direct them on how to monitor and manage it? Likely never – or once, a very long time ago. 

 Therein lies the problem. Most CEOs would agree that it’s not up to the IT department to make that call, yet many of these same CEOs leave it entirely up to the IT department (or outsourced IT company) to handle the situation and make decisions about what is allowed, what isn’t, how much risk they want to take, etc.  

 Worse yet, many CEOs aren’t even aware that they SHOULD have such policies in place to ensure your company isn’t compromised or at risk – and it’s not necessarily your IT person’s job to determine what should or shouldn’t be allowed. That’s your job as the CEO. 

 As another example, many companies have invested in cyber liability, ransomware or crime insurance policies to provide financial relief in the event of a cyber-attack and cover the exorbitant legal, IT and related costs that result when such an event occurs. Yet our experience shows that most insurance agents and brokers do not understand and cannot convey to the CEOs they are selling a policy to the IT requirements needed to secure a policy. Therefore, they never advise their client to make sure they get with their IT provider or internal IT to ENSURE the right protocols are in place, or risk having coverage denied for failure to comply with the requirements in the policy they just sold them. 

 When a cyber event occurs and the claim gets denied, whose fault is it? The insurance agent for not warning you? Your IT department or company for not putting in place protocols they weren’t even briefed on? Ultimately, it’s on you, which is why you as the CEO must make sure that decisions impacting the risk to your organization are informed ones, not decisions made by default.  

 Of course, a great IT company will bring these issues to your attention and offer guidance, but most are just keeping the “lights” on and the systems up, NOT consulting their clients on enterprise risk and legal compliance.  

 If you want to make sure your organization is actually prepared for and protected from the aftermath of a cyber-attack, click here to schedule a private consultation with one of our advisors about your concerns. It’s free of charge and may be extremely eye-opening for you. 

College-Age Kids Are A Prime Target For Cybercriminals – Make Sure Your Students Are Safe At School 

College has changed since many of us were students. Years ago, we’d be shuffling from class to class, holding a single notebook and a pencil for scribbling down notes. There wasn’t as big a risk of photos or data being stolen online. 

That’s no longer the case. Students today have at least one – usually two or three – devices readily available. The scary part is, most college-age students think of themselves as tech-savvy “digital natives”; however, a study by Atlas VPN showed that Gen-Zers and millennials are the age groups most likely to fall for phishing scams. 

In fact, according to the National Cybersecurity Alliance, 20% of Gen-Zers have had their identity stolen at least once. 

Here are just a few of the terrifying ways cybercriminals attack this young crowd: 

  • Unpaid tuition notifications – scammers will send fake e-mails to students claiming they owe a certain amount of money or it’ll affect their enrollment.
     
  • Fake financial aid, grant or scholarship websites that, when clicked, either steal their information or install malware on their computer.
     
  • Fake Wi-Fi accounts set up by hackers in public places to steal passwords and private data when their device connects.
     
  • Social media scams used to gather private information to either hack accounts or set up new ones.
  • Hacking phones or social media accounts to steal photos and blackmail students into payment so they don’t release them publicly. 

Sadly, the list goes on and on! 

How can kids raised on technology fall for so many scams? Here are just a few of the big reasons why: 

  • Hackers know most students aren’t properly educated on cyberthreats because they’ve always worked on computers that were secured by the school or their parents
  • They grew up using social media and feel comfortable divulging private information about themselves (that thieves can harvest and later use to initiate an attack).
  • This is a big one – they have no or very little credit, giving cyberscammers a smoother path to opening accounts in their name.
  • They have multiple connected devices like phones, laptops, tablets and watches that give criminals more avenues to attack. 
  • College kids are distracted. They’re focused on school and making friends, and NOT cyber security, making it easy to let a cybercriminal slip by undetected until it’s too late. 

  

What can you do? 

We have robust cyber security solutions and 24-hour monitoring to protect the businesses that we work with and can even recommend at-home security software, but what about when your kids go off to school, away from your watchful eye? 

You certainly can’t pack up and camp out at college to make sure they’re following cyber security best practices. But you can make sure they know what to look out for and give them the tools and resources to stay as safe as possible. 

Here are 14 actions your child can take to prevent being a victim of cybercrime when they’re off at college: 

  1. Invest in strong, trusted virus and spyware protection and run scans once a week.
  2. Never click “Remind Me Tomorrow” when a phone or computer wants to update. Turn on automatic updates when possible.
  3. Keep all browsers, extensions and operating systems updated.
  4. Back up the computer to the cloud regularly to avoid losing data if there is an attack.
  5. Do not visit or enter credit card information on websites that aren’t secure (HTTPS:// only!).
  6. Don’t connect to public Wi-Fi. Use a personal hotspot or VPN when on the go.
  7. Beware of phishing scams. Do not click links or open attachments in e-mails, especially from unknown senders. Google websites and search instead of clicking links.
  8. Use strong, unique passwords and use a password manager.
  9. Regularly delete cookies. These can create “loopholes” for hackers to get into a network.
  10. Only install software and apps from trusted sources.
  11. Use multifactor authentication.
  12. Lock all devices and don’t share passwords, even with your new best friend.
  13. Cover all webcams – there are stickers for purchase online, but tape and paper will work.
  14. Register devices with the school in the event they are stolen. 

Run through this list with your children! When students leave for college, cyber security is not a priority for them, but unfortunately, if they’re targeted it could negatively impact their lives at a time when they’re just getting started. 

Cyber security takes just a few minutes of conscious effort but is a critical lesson to learn in this age when nearly everything we do involves technology. The risks of cybercrime will only continue to grow. 

If your organization could benefit from cyber security training similar to this but more in-depth for employees, so they know the risks and best practices of cyber security, we can help. Start with a completely FREE Cybersecurity Risk Assessment by clicking here.

Scammers Are Using These 10 Popular Brands To Trick You Into Revealing Your Private Data 

Cybercriminals know the easiest way to sneak under your radar is to pretend to be a brand you know and trust. These large companies have spent years on marketing, customer service, branding and consistency to build a trustworthy reputation, and hackers leverage this to go after you. 

 The most common method is to use phishing attacks. These thieves set up URLs that look scarily similar to the real company’s website. To slip by your watchful eye, here are some of the simple switches hackers make that can go unnoticed: 

  1. Switching out a zero for the letter “O” or a capital “i” for a lowercase “L.” If you’re quickly reading an e-mail, it might look legit.
  2. Adding in a word that seems like it could be a subdomain of the real company, like “info@googleservice.com.”
  3. Using a different domain extension, like “info@google.io.” 

Some criminals will take it a step further and set up a web page that looks identical to that of the real website. When you click the link – via e-mail, SMS or even through social media – several dangerous results can occur. 

The first is that malware can be installed on your computer. Clicking a bad link can set off an automatic malware download that contains malicious files with the ability to collect personally identifiable information from your device, like usernames, credit card or bank account numbers and more. 

The second is the fake website will have a form to harvest your information. This could be login credentials, passwords and, in some cases, your credit or bank information. 

The third most common issue is an open redirect. The link might look legit, but when you click on it, you’re redirected to a malicious website where the intent is to steal your information. 

What brand impersonations do you need to look out for? Well, all of them, but according to Check Point’s latest Brand Phishing Report, there are 10 companies that top the chart in overall appearance in brand phishing attempts. 

Here Are The Top 10 Most Frequently Impersonated Brands In Phishing Attempts In Q2 Of 2023: 

  1. Microsoft (29%) 
  2. Google (19.5%) 
  3. Apple (5.2%) 
  4. Wells Fargo (4.2%) 
  5. Amazon (4%) 
  6. Walmart (3.9%) 
  7. Roblox (3.8%) 
  8. LinkedIn (3%) 
  9. Home Depot (2.5%) 
  10. Facebook (2.1%) 

Take a minute and ask yourself how many of the companies on this list send you regular e-mail communications. Even just one puts you at risk. 

Cybercriminals go the full mile with these scams. They know what types of messages work best for each company to get your attention. 

Here are three common phishing attacks cybercriminals have used under these brands’ good names to gain access to your private information. 

  1. Unusual Activity – These types of e-mails will suggest that someone gained access to your account and you need to change your password quickly. They leverage fear so people will click without thinking, hurrying to change their password before they’re a victim of the attack.They usually have buttons that say, “Review Recent Activity” or “Click Here To Change Your Password.”

    These e-mails can go as far as to show fake login information detailing the region, IP address, time of sign-in and more, like real messages from the companies do to convince you to click.
      

  2. Fake Gift Cards – These e-mails suggest that someone sent you an e-gift card. When you open the e-mail, they either redirect you to a website to “claim your gift card” or have a button to “redeem now.”
     
  3. Account Verification Required – These e-mails suggest that your account has been disconnected, and they need you to verify your information. As soon as you enter your login credentials, the hacker has access.

These scams are happening every single day. You’re a target, but so are the unsuspecting employees in your company. Without proper training, they might not know what to look for, panic and try to resolve these “issues” under the radar, ultimately causing the problem. 

There are multiple steps to making sure your network is secure. One would be getting e-mail monitoring to help reduce the likelihood of these phishing e-mails ending up in your inbox. It’s also important to make sure employees know what to look for so that if an e-mail does get by the phishing detection system, they can still keep your company safe. 

The best thing to do is to start here with your FREE Cybersecurity Risk Assessment. We’ll evaluate your network and provide a full report on areas where you are vulnerable and what to do to fix them. There’s no obligation, but you should know where you’re at risk. Click here to schedule your assessment now. 

This HUGE And Recent Data Breach Practically Guarantees YOUR Personal Information Was Stolen 

Back in May, the company MOVEit, a file transfer platform made by Progress Software, was compromised by a Russian ransomware operation called Cl0p. They used a vulnerability in Progress’s software that was unknown to exist at the time. Shortly after the attack was noticed, a patch was issued. However, some users continued to be attacked because they didn’t install it.  

The software is used by thousands of governments and financial institutions and hundreds of other public and private companies from around the world, and it’s been estimated that at least 455 organizations and over 23 MILLION individuals who were customers of MOVEit have had their information stolen. 

Some of the organizations compromised include: 

  • The US Department of Energy 
  • New York City Department of Education 
  • UCLA 
  • Shell 
  • Ernst & Young 
  • Northwest Mutual 
  • Pacific Premier Bank 
  • TransAmerica Life Insurance  
  • Honeywell 
  • Bristol Myers Squibb 
  • Gen/Norton LifeLock 
  • Radisson Hotel 
  • BBC 
  • British Airways 

The majority of those organizations (73%) are based in the US, while the rest are international, with the most heavily impacted sectors being finance, professional services and educational institutions. 

Cl0p is a type of ransomware that has been used in cyber-attacks since 2019. Data stolen is published to a site on the dark web – a section of the worldwide web where cybercriminals sell and trade information without having to reveal themselves. The ransomware and website have been linked to FIN11, a financially motivated cybercrime operation that has been connected to both Russia and Ukraine and is believed to be part of a larger umbrella operation known as TA505. 

What makes this attack so terrible is that many of the organizations compromised provide services to many other companies and government entities, which means it’s very likely their customers, patients, taxpayers and students were compromised by association. And yes, you’re probably one of them.  

The big question is, were you notified? 

For some reason, this breach didn’t make mainstream headlines, but when a company is compromised, they are obligated to tell you if your data was stolen. This can come in the form of an e-mail or snail mail letter. However, due to spam filters, e-mail delivery is clearly not a reliable way to ensure an important message is received, and organizing a letter for over 36 million people can take time. 

If you use the software, you need to ensure that all your passwords and PINs are changed ASAP and you must be on the lookout for any strange activity. Don’t use the same passwords and make sure they are at least 12 characters long, using uppercase and lowercase letters, as well as special characters and numbers.  

You should also ensure that MFA, or multi-factor authentication, is turned on for all critical software applications and websites you use, such as Microsoft Office, QuickBooks, banking and payroll software, your credit card processor, etc. 

Want to know if your company’s information is on the dark web? Click here to request a free Dark Web Vulnerability Scan for your organization (sorry, we don’t offer this for individuals). Simply let us know your domain name and we’ll conduct the search for free and contact you to discuss what was found via a confidential review (NOT via e-mail). Questions? Call us local at 480-464-0202 or toll-free 1-800 984-5204.

7 Quick Fixes To Fix SLOW Home Wi-Fi 

Nothing is more aggravating than attempting to watch a video or use your PC when the Internet is operating slower than molasses flowing uphill in winter.  

For our clients, we have many solutions to make your Internet connection faster, more reliable and secure. But what about at your home? Spotty, unreliable Wi-Fi is almost certain to happen at the most inconvenient time, like when you’re about to watch a great movie on a Friday night. 

Here are our top 7 fixes for slow home WiFi signals. 

Step 1: Make sure your Internet Service Provider (ISP) isn’t having issues. Most ISPs will have outages published on their website using your phone’s mobile network instead of your home Wi-Fi. If there are no outages or known problems, you can move on to the next steps. 

Side Note: If you haven’t talked to your ISP in over a year, you should call and see if they have new plans that will give you more bandwidth for less money. You might also shop other providers to see if they have recently upgraded their network and can offer better, faster service than your current ISP. 

Step 2: Update your router, especially if you haven’t done so in the last 2 to 3 months. This will not only reset your router with the latest (and fastest) connection speeds but also ensure you’re up-to-date with security patches and other preventative programs. You might just reboot it as well, powering it off and on again. Sometimes that’s enough to fix the problem.  

I would also suggest you get a new router if yours is over 3 years old. Aim for one with Wi-Fi 6 and dual or triple band capabilities, which allows your router to connect with multiple devices without sacrificing any speed or bandwidth.  

Step 3: Change the channel. Download the app Network Analyzer to help find the most appropriate channel for your connection. If you’re using the 2.4 GHz frequency, change to another less “noisy” channel. How you do this depends on the brand and model of your router, so refer to your router’s manufacturer for details.  

Step 4: Upgrade to a mesh Wi-Fi router. When too many devices connect, Internet speeds decline. One option is to get a mesh router like Google Mesh routers, NETGEAR’s Nighthawk Mesh, or eero Mesh from Amazon.  Unlike a traditional router which broadcasts it’s signal from a single device, a mesh router emits a signal from multiple units strategically placed around your home.  In smaller homes, upgrading to a single, more expensive router like a Nighthawk could help.  

Step 5: Turn on QoS, or Quality of Service. This is a router feature that lets you prioritize traffic and apps, such as Zoom or gaming programs. Essentially, your router will prioritize certain uses over others. Of course, how this is done varies by router, so you’ll have to check your router’s manual for details.  

Step 6: Check that you haven’t been compromised. If your Wi-Fi network is open without security or is using WEP, WPA or WPA2, change your settings immediately. Go with WPA3 encryption (which is the most secure) and disable any remote management options on your router. Viruses and hacks can suck up resources and may be the reason for your network grinding to a halt.  

Step 7: Change your router’s location. The basement might not be the best place to store your router. Try placing it up high and as close to the center of your home as possible, free from obstructions and appliances, mirrors, concrete walls and metal materials that can cause signals to bounce or be blocked. If you put your router on a wall of your house, your signal is only impacting half of your home. If you have a large house, you will probably need to invest in Wi-Fi extenders around the house to boost the signal. 

If your business Wi-Fi is slow, spotty and problematic, click here to request a free diagnostic of your office Internet connection to see what’s causing the problems you’re experiencing. Obviously, business Wi-Fi is more important than home Wi-Fi and can cost you in untold frustration and low productivity if not fixed. Contact us today! 

Are Your Business Tools Ticking Time Bombs For A Cyber-Attack?  

In June a popular file-sharing software amongst big-name companies likes Shell, Siemens Energy, Sony, several large law firms, a number of US federal agencies such as the Department of Health and more was hacked by Russia-linked cybercrime group Cl0p. Security Magazine reported that, to date, there are 138 known companies impacted by the breach, resulting in the personal information of more than 15 million people being compromised. More are expected to emerge as the investigation continues. 

If you’re reading that list of company names thinking, “I’m just a small business compared to these big guys – that won’t happen to me,” we’ve got news for you. Many of these companies have cyber security budgets in the millions, and it still happened to them, not because they were ignoring the importance of cyber security, but because of a piece of software they use to run their business.  

Progress Software’s MOVEit, ironically advertised as a tool you can use to “securely share files across the enterprise and globally,” “reduce the risk of data loss” and “assure regulatory compliance,” was exploited by a tactic called a zero-day attack. This occurs when there is a flaw in the application that creates a gap in security and has no available patch or defense because the software maker doesn’t know it exists. Cybercriminals quickly release malware to exploit the vulnerability before the software maker can patch it, essentially giving them “zero days” to respond.  

These attacks are dangerous because they are difficult to prevent and can quickly and easily ruin smaller businesses.  

Depending on the organization’s motives, the stolen data can be deleted, held for ransom or sold on the dark web. Or, if you are lucky enough to recover your data, you might still end up paying out thousands or more in fines and lawsuits, losing money from downtime and coming out on the other end with a damaged reputation that causes clients to leave anyway. In MOVEit’s case, the cybercrime agency Cl0p has claimed on their website that their motivation is purely financial and has allegedly deleted data obtained from government agencies as they were not the intended targets.  

What does this mean for small businesses?  

For starters, it underlines the harsh reality that cyber security isn’t just the concern of big businesses and government agencies. In fact, small businesses can be more vulnerable to cyber-attacks, as they often dedicate fewer resources to protection.  

It also means that even if your organization is secure, the third-party vendors you work with and the tools you choose to use in your business still pose potential risks. Most of MOVEit’s customers that were affected likely had strong cyber security measures in place. Even though it was no direct fault of their own, at the end of the day, those companies still must go back to their clients, disclose what happened and take the verbal, legal and financial beating that comes with a data breach.  

The MOVEit hack serves as a grim reminder of the critical importance of cyber security for businesses of all sizes. In the face of an increasingly sophisticated and fast-moving cyberthreat landscape, businesses cannot afford to ignore these risks. Cyber security must be an ongoing effort, involving regular assessments, updates, monitoring, training and more. As this terrible incident shows, a single vulnerability can lead to a catastrophic breach with severe implications for the business and its customers. 

In the digital age, cyber security isn’t just a technical issue – it’s a business imperative. 

If you have ANY concerns about your own business or simply want to have a second set of eyes examine your network for vulnerabilities, we offer a FREE Cyber Security Risk Assessment.  

Click here to schedule a quick consultation to discuss your current situation and get an assessment on the schedule.  

The Key To Scaling Your Company Efficiently 

As a business owner, you know that continuous, steady growth is an essential part of success. When you’re ready to get serious about scaling your organization, several vital activities must happen. Documented workflows and processes, streamlined hiring, onboarding and training, well-oiled marketing systems and more top the list. One key but often overlooked element of scaling success that can make or break your efforts is leveraging technology to enhance operations quickly, efficiently and cost-effectively.  

One resource necessary for growth is the cloud. The cloud, which now integrates with numerous AI tools, giving it more capabilities than ever before, allows you to streamline and automate your operations without large, unnecessary investments. 

In this article we’ll cover what the cloud is, the major benefits you should take advantage of and how you can use it to grow your organization without overspending.  

The cloud is simply a global infrastructure of servers that gives you remote, on-demand access to computer system resources, including data storage, over the Internet instead of on your computer’s hard drive. With these capabilities, your business doesn’t need to invest in its own hardware or software licenses, allowing you to pay only for what you use when you use it. Software and hardware can be expensive, making this is a great solution for businesses in growth mode without unlimited budgets. 

How can the cloud help your organization? Here are 5 benefits to consider: 

  1. Economies of Scale – As mentioned, with most cloud-based programs you can expand the services as your business grows. When revenue increases and you take on more clients, you can choose to upgrade your services or invest in new features or capabilities, so you never pay for more than you need at the time. It takes only a few clicks from an administrator.
  2. Enhanced Collaboration – In a digital world, we need real-time access to tools for collaboration, no matter where our employees are. Cloud-based programs can typically be accessed anywhere in the world on any device by multiple members of the team simultaneously. This allows for colleagues to work on projects together even if they aren’t in a physical office or are in different time zones, increasing productivity all around.
  3. Increased Automation – You can save money and your employees’ time by having cloud-based programs automate certain repeatable tasks such as regular backups, logging and monitoring networks, resource allocation and much more. Most business owners don’t know how many tasks they can automate or how much money and time they can save until they have an IT professional review their network.
  4. Faster Access to Resources – With the cloud, your employees no longer have to wait for extensive downloads or installations. Most tools are readily available instantly, making it easier and faster to get work done.
  5. Reduced Disaster Recovery Costs – Disasters rarely damage cloud-based data and assets that are hosted virtually on servers, not on hardware in the office. Your IT professional should have multiple backups of your data, so if something goes wrong, it will be easy to get it back up and running.  

Cloud-based programs are a great resource for business owners who want scale. They are easy to use, simple and flexible to expand, cost-effective, great for collaboration, more secure than other programs and much more.  

If you think you’re not harnessing all the power that cloud tools provide, you’re probably not. The best next step is to have an IT professional do an in-depth review of your current network to find the areas of opportunity in your business.  

We offer a FREE Network Assessment, where we’ll extensively review your network and sit down with you to review what should be done differently to save you money and enhance your business operations. If you’re serious about scaling and want to do it the right way, click here to book a Network Assessment with our team or call our office (local) 480-464-0202  (toll-free) 1-(800) 984-5204 to get a meeting on the schedule.  

Warning: The Hole In Your Cyber-Insurance Policy That Could Result In Your Claim Being Denied Coverage 

You’ve all heard the stats – small businesses are the #1 target for cybercriminals because they’re easy targets, with a recent article in Security Magazine reporting that nearly two-thirds (63%) of small businesses have experienced a cyber-attack and 58% an actual breach. But what many still don’t understand (or simply don’t appreciate) is how much a cyber-attack can cost you. 

That’s why one of the fastest-growing categories in insurance is cyber liability. Cyber liability covers the massive costs associated with a breach, which may include the following, depending on your policy: 

  • Legal fees to handle any number of lawsuits, including class action litigation against your organization, as well as fines and penalties incurred by a regulatory investigation by government and law enforcement agencies.
  • Negotiation and payment of a ransomware demand.
  • Data restoration and emergency IT fees to recover your network and get it operational again.
  • Customer notifications and credit and identity theft monitoring for clients and employees.
  • Public relations expertise and call center costs for taking inbound calls and questions.
  • Loss of revenue related to being unable to transact; if your operations and data are frozen, you might not be able to process sales and deliver goods and services for days or weeks.
  • Errors and omissions to cover liability related to a failure to perform and deliver services to customers, as well as allegations of negligence in protecting your customers’ data.

If you want to make sure you don’t lose everything you worked so hard for to a cyber scumbag, cyber liability is a very important part of protecting your assets.  

But here’s what you need to know: In order to get coverage, businesses are required by insurance companies to implement much more robust and comprehensive cyberprotections. Obviously, the insurers want the companies they are underwriting to reduce the chances and the overall financial impact of a devastating cyber-attack so they don’t have to pay out – and this is where you need to pay attention. 

MANY business owners are signing (verifying) that they DO have such policies and protections in place, such as 2FA, a strength of password requirement, employee awareness training and data recovery and backups, but aren’t actually implementing them, because they assume their IT company or person knows this and is doing what is outlined in the policy. Not so in many cases. 

Unless cyber security is your area of expertise, it’s very easy for you to misrepresent and make false statements in the application for insurance, which can lead to your being denied coverage in the event of an attack and having your policy rescinded.  

If you have cyber liability or similar insurance policies in place, I urge you to revisit the application you completed with your IT person or company to make absolutely certain they are doing everything you represented and affirmed you are doing. Your insurance agent or broker should be willing to assist you with this process since your IT company or person cannot be expected to be insurance professionals who know how to interpret the legal requirements outlined.  

What’s critical here is that you work with your IT company or person to ensure 100% compliance with the security standards, protocols and protections you agreed to and verified having in place when you applied for coverage. IF A BREACH HAPPENS, your insurance provider will NOT just cut you a check. They will conduct an investigation to determine what happened and what caused the breach. They will want to see tangible evidence and documentation that proves the preventative measures you had in place to ward off cyberthreats. If it’s discovered that you failed to put in place the adequate preventative measures that you affirmed you had in place and would continue to maintain on your insurance application, your insurance company has every reason to deny your claim and coverage.  

If you have ANY concerns over this – including whether or not you need coverage, whether your coverage is sufficient and whether you are doing what you need to do to avoid an insurance denial, click here to schedule a quick consultation to discuss your current situation and to receive a referral to a cyber insurance expert we recommend. 

Further, if you would like us to conduct a FREE cyber security risk assessment to show just how secure and prepared you are for ransomware or a cyber-attack, we can discuss that too! Just click here to schedule a phone consultation.